We are more than just a brand, we are a lifestyle...

Mōhala i ka wai ka maka o ka pua

"Unfolded by the water are
the faces of flowers" - ‘Ōlelo No‘eau


About Us


Holoholo Collection

We strive to bring back the old Hawai'i vintage vibe, with our small batch, 100% cotton mu'umu'u's and other items made in Hawai'i. The Palaka fabric presents a vision of Old Hawai'i and is a reminder of our Kūpuna who worked tirelessly on the sugar and pineapple plantations. We hope you will feel the Aloha spirit when you wear our timeless garments carefully crafted with Aloha love.

Shop Holoholo Collection

Salty ʻŌkole Collection

Salty ʻŌkole provides everyday Aloha 🌺 comfort for the ocean lover.  💙 For each purchase made, Salty ʻŌkole donates to the @mission_blue Sylvia Earle Alliance which provides critical support for marine protected areas called 'Hope Spots'. 🐳🦈🐟 Every purchase makes a difference to Mother Earth. 

IG: @saltyokole


Local 'Pali' Collection featuring Torrance Beach

Aloha mai Kaleponi! For anyone who loves California, and the South Bay in particular, Torrance Beach is a family-friendly beach located between the Palos Verdes Peninsula and Redondo Beach. 'RAT' Beach ("Right after Torrance"), located at the southernmost section of Torrance Beach, popular amongst both surfers and divers, is nestled up against the Malaga Cove cliffs.


Team Sporting Ideas Fundraiser

Fundraising campaign to benefit Michael Hayashi, former owner of the legendary Surf & Skate Shop 'Sporting Ideas'.


Point of Impact Skateboards and Accessories (Coming Soon)

Point of Impact Skate Shop is back with online sales exclusives and collectible decks. Just in time for the Holidays!


Vintage Mu'umu'u Collection

Let yourself truly experience Aloha in one of our unique, vintage, pre-owned, pre-loved mu'umu'u's made in Hawai'i with love. Sustainable fashion, is the best fashion...

Shop Pre-Loved Mu'umu'u Collection

Free Shipping

on orders over $150 in the U.S.

"In a way, we are all like sea creatures... every whale, dolphin, coral reef... they obviously need the ocean... but so do we. No ocean - no life, no ocean - no us."

Sylvia Earle, Marine Biologist, Oceanographer, Explorer, Author

"Mankind has probably done more damage to the Earth in the 20th century than in all of previous human history."

Jacques Yves Cousteau, Explorer, Conservationist, Filmmaker, Scientist, Photographer, Author

"The sea is the mother of all life including our own."

Valerie Taylor, Ocean Conservationist, Photographer